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The Canadian Internet Service Providers Market Report, 2021 Edition is our ongoing analysis of the Canadian ISP market and continues to be the most comprehensive and rigorously researched document available on the subject.

The report is divided into three main sections. The first presents an overview that discusses major issues such as fibre-to-the-home/premises deployment and the provision of broadband to all corners of the country. This overview also explores developments and technology pertinent to the industry including the renewed growth of broadband penetration – courtesy of the COVID-19 pandemic-driven increase in Work-from-Home (WFH) despite the maturation of the market – along with adoption of higher speeds to match greater Internet consumption and ends with regulatory developments surrounding wholesale pricing and its effect on independent ISP competitiveness. The section is punctuated with four figures illustrating five-year (2020– 2024) subscriber and revenue trends. The second section provides qualitative and quantitative profiles of eleven significant national and regional ISPs, including telcos, cablecos and independent providers. The third section contains three detailed exhibits, which illustrate cableco and telco broadband subscribers & revenues, business versus consumer and wholesale data, and forecasts through 2024, along with provincial subscriber distribution. Each industry segment has been explored so that the report presents services offered and planned, marketing activities, regulatory matters, and technology trends.

The mobile Internet market is examined and discussed in depth in our now-renamed Canadian Mobile Wireless Communications & 5G Services Market Report, 2021 Edition. Published for almost 30 years, the report is the most comprehensive, independent study published on this industry. As the title suggests, new for this year is expanded analysis within the report’s front sections and service provider profiles of the advent of 5G and its eventual impact on all aspects of personal and business wireless communications.

In remarking that 2020 and 2021 will be remembered mostly for the COVID-19 pandemic and the widespread disruption caused to personal and business activities, the report is suffused with analysis on the massive impacts (some permanent, some temporary) wrought by the pandemic on wireless usage and adoption.

Section 1, the Market Overview, examines in detail the Canadian mobile wireless market by focusing on the service providers, their networks, market position and performance. Of particular importance is the introduction of 5G and its promise of new applications, the continued growth of data communications, and the effect of these on service providers’ growth.

Sections 2 and 3 examine the policies, decisions and reviews of ISED & the CRTC that affect the mobile wireless industry and discuss the important spectral and technological developments occasioned by 5G.

Section 4 contains detailed profiles of nine wireless service providers including revenue & subscriber analysis, a look at their marketing & sales activities, competitive tactics as well as predictions for future performance.

The final section presents seven comprehensive Exhibits that illustrate service provider-specific data including projections to 2023 for total, flanker-brand and 5G subscribers, provincial segmentation of subscribers, voice & data revenues, including ARPU & ABPU measurement, as well as a break-down between prepaid & postpaid accounts.

AND…

Our Canadian Digital TV and Streaming Services Market Report, 2021 Edition continues to provide a single, comprehensive source of qualitative and quantitative information and analysis regarding recent and expected developments in this vital sector.

The report is divided into seven sections. The first opens with a detailed discussion of the Canadian television services market, the delivery platform technologies that drive it, the service providers deploying content and the growing role of the Internet as a market disrupter. Also discussed are the responses to a continually changing industry ecosystem by the traditional service providers as they seek to maintain relevancy. Section 2 discusses some current regulatory and licensing matters, including the arrival of virtual BDUs, while Section 3 profiles the major equipment and platform providers’ role in the provision of set-top boxes (STB), gateways and middleware, and their relationships with the service providers.

Section 4 contains profiles of the eight major traditional service providers, including details of deployment, subscribers, and revenues, and brief descriptions of service plans. The marketing strategies of each company are discussed, especially as they relate to the competition between providers. This is followed by Section 5 that profiles Distributel, TekSavvy and VMedia, three OTT BDUs that deliver both linear and streamed TV over the Internet rather than via a dedicated network (as do the traditional service providers).

Thereafter, Section 6 examines in detail the five most popular streaming TV services in Canada. The analysis looks at the types of programing offered by Netflix, Prime, Disney+, Crave and Apple+. Also examined is the likely disruptive impact of each of these players as they jockey for position in this increasingly crowded market segment.

Finally, a series of six exhibits illustrate subscriber & revenue estimates, market shares, provincial segmentation for 2019 to 2024.

These reports are available from NBI/Michael Sone Associates at www.nbicanada.com

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